Journal cover Journal topic
Geographica Helvetica
Journal topic

Journal metrics

Journal metrics

  • CiteScore value: 0.86 CiteScore
    0.86
  • SNIP value: 0.526 SNIP 0.526
  • IPP value: 0.80 IPP 0.80
  • SJR value: 0.452 SJR 0.452
  • Scimago H <br class='hide-on-tablet hide-on-mobile'>index value: 16 Scimago H
    index 16
  • h5-index value: 14 h5-index 14
Volume 42, issue 4
Geogr. Helv., 42, 244–248, 1987
https://doi.org/10.5194/gh-42-244-1987
© Author(s) 1987. This work is distributed under
the Creative Commons Attribution 3.0 License.
Geogr. Helv., 42, 244–248, 1987
https://doi.org/10.5194/gh-42-244-1987
© Author(s) 1987. This work is distributed under
the Creative Commons Attribution 3.0 License.

  31 Dec 1987

31 Dec 1987

Diffusione dell'immagine turistica dei laghi della regione prealpina transfrontaliera

C. Brusa C. Brusa
  • Istituto di Scienze Geografiche, Università di Parma, Borgo Carissimi 10, 43100 Parma, Italy

Abstract. The present paper arose from the publication of a new law on the promotion of tourism in Italy. It focuses on the image of the Lakes area in the Swiss– Italian border region–a traditional tourist area-as conveyed by the various regional tourist agencies through their information brochures and leaflets. The two «myths» appearing most frequently are the mediterranean character and the natural features of the region in question. The Swiss promotors also emphasize sports activities and the cultural heritage, two elements of the image which are particulary efficient components of the image.The analysis of the brochures and leaflets reveals that the different tourist agencies ought to coordinate their information activities more fully in order to create an integrated image of the region.This in turn could help to better exploit the tourist potential of the region.

Publications Copernicus
Download
Citation